LeBron James' son Bronny has followed in his father's footsteps and signed a first lucrative, multi-million dollar NIL deal with Nike, just days after his 18th birthday. 
The sportswear giant announced Monday they had signed James Jr, and a handful of other young athletes, to name, image and likeness deals. 
Bronny is now officially part of the Nike family, close to 20 years after his father LeBron signed with the brand in 2003, also aged 18, prior to the beginning of his own  career. 

It isn't the first NIL deal Bronny has signed, however.

In February, he inked an agreement with underwear brand PSD, in which he designed his own underwear collection, but the nike sneakers for sale deal is expected to be significantly more lucrative.
The 18-year-old, who has 6.6million Instagram followers, was estimated to be earning over $5million from NIL deals as far back as February, according to On3 Projects, and that number will have significantly increased with the addition of Nike.
LeBron James and his son, Bronny, celebrate after a victory against James' high school in 2021
James Jr.

took an official visit to Ohio State University with LeBron and his mother, Savannah
'The King' has been a staunch supporter of Nike even amidst criticism throughout his career
James' eldest son is currently a senior at Sierra Canyon High School in , Cal.

and is expecting to announce his commitment to a college basketball team iworth more than $1billion. 
James has often worn elaborately designed sneakers including in his 2016 NBA Finals triumph
James has been a face of Nike's basketball and sporting campaigns since his NBA debut in '03
The four-time NBA Champion, like his son, signed a deal with Nike when he was 18 years of age